biti's hunter: #theredsnow campaignCAMPAIGN ANALYSIS / / NOVEMBER 22, 2019
Biti's Hunter, a Biti's sub-brand, has come up with a limited edition pair of sneaker called #theRedSnow to celebrate Vietnamese football team success in the AFC U23 Championship. This analysis is written to briefly evaluate what are the strengths, weaknesses of this campaign and give recommendations for further improvement. Virtual Reality - The Future of smart MarketingTREND ANALYSIS / / DECEMBER 27, 2019
Digital has enabled remarkable new technologies to be emerged in marketing industry, and Virtual Reality is on the rise. This analysis continues to focus on discovering advantages of VR technology in communication strategy and how Vietnam is adapting with this new trend.
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MICRO-INFLUENCERS: LESS IS MORETREND ANALYSIS / / DECEMBER 6, 2019
This analysis focuses on Micro-influencers trend, referring to the association of so-called digital-celebrities on social media platforms in marketing strategy. The explanation of why these influencers are different and the application of this strategy in Vietnam context will be discussed.
THE RETURN OF QR CODE MARKETINGTREND ANALYSIS / / JANUARY 10, 2019
One mobile-first strategy, QR (Quick Response) code, is greatly revolving in communication trends due to the rising penetration of "mobile-only" mindset in the industry. This analysis emphasizes on QR technology's advanced benefits. Viet Nam context is also discussed, considering that this is a highly potential market for QR code in the future.
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