Company: Dolce & Gabbana
Description: D&G is boycotted and has its fashion show forced to cancel after uploading the controversial ad for the "DG loves China" campaign. This plan is created to respond urgently to this specific crisis, leading to an action plan for D&G intended to curtail damage caused by the crisis on the client’s reputation. A real press conference scenario is included to execute crisis readiness. Responsibilities: Situation and Stakeholders Analysis, Key Messages, Objectives
Skills: Communication, Adaptability, Self-control, Writing, Relationship Management, Confidence, Public Speaking, Problem-solving |
full D&g Crisis communications plan![]()
D&g Press release![]()
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