Client: WhatsApp
Description: WhatsApp is a brand where people can be their true selves. Because when privacy is deeply felt people can communicate freely and experience real relationships. It trumpets the power of intimate human connection. However, as technology advances with time, the dissemination of fake news is becoming a global concern that affects the safety and well-being of people. Social media has played a major role in the spread of false stories. There have been instances of mob violence and large-scale political rigging inspired by fake news forwarded on social media platforms. WhatsApp wants to help stop the spread of rumors by creating a print campaign with the key message of 'SHARE JOY, NOT RUMOURS'. My job is to come up with a 3-part print advertising campaign, including a brochure, letter, and poster to tackle the issue effectively. Advanced research and knowledge about various methods of copywriting will also be applied to carry out the most appropriate yet interesting content for such a heavy topic. Role: Copywriter Responsibilities:
Skills: Analytical, Critical and Creative Thinking, Research, Planning, Time Management, Problem Solving |
Full WhatsApp Print Ad Campaign
The poster |