Client: WALL'S
Description: WALL'S is aiming to launch a campaign for Summer 2020, targeting various groups of audience, including children, students, and adults. Each group has different insights on their behaviors of choosing ice cream but mainly is to release the stress and seek for a relaxing, fun way to enjoy the heat of summer. Our job is to create the visual materials for this campaign, expressing the key message of WALL's to the TA, which is promoting that WALL's Fruity Ice Cream is the perfect refreshing getaway to cool down your summer. Role: Creative Director Responsibilities: Creative concepts
Skills: Copywriting, Analytical, Pitching, Communication, Team-working, Creative Thinking, Research, Art Direction, Time Management, Discipline |