Client: Friends of Vietnam Heritage
Description: Friends of Vietnam Heritage (FVH) is a very well-established and admired community cultural and heritage society that collaborates with leading academics and topic experts, and currently functions as an informal non-profit educational group under the agreement of the Ministry of Culture, Sports & Tourism – International Cooperation Department. The organization's goal is the preservation and advancement of Vietnamese heritage and culture, enhancing and deepening the understanding of Vietnam’s culture. Context: Due to the lack of interest and the normalization of cultural spirit heritage among people, FVH has not been receiving much attention or support. In order to consolidate activities in Hanoi, particularly the Old Quarter, this campaign will promote a new ‘section’ where FVH explores the lives of people living here – based on at-home talks and/or workshops. Our job is to transform FVH's brand image to reach a younger audience and increase its presence on social media channels by elevating the visual materials while maintaining a low budget. Role: Art Director Responsibilities:
Skills: Research, Strategic and Creative Thinking, Planning, Time Management, Problem-Solving, Teamwork, Communication, Attention to Detail, Leadership |
Full FVH Brand Promotion Campaign
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