Client: Neutrogena
Description: This project is created as an actual campaign plan pitch for client Neutrogena when the brand decided to enter the Vietnam market with their new beauty device. Prior to this campaign plan, target audience, consumers, and brand insights have been researched to develop appropriate and effective Creative Concepts, IMC tools, and Media Plans. Role: Account Planner Responsibilities:
Skills: Team-working, Communication, Pitching, Organizational, Monitoring pressure, Time Management, Confidence, Critical Thinking, Analysis, Writing |
Figure 1. Reproduced from Neutrogena n.d.
full campaign plan![]()
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