Client: Samsung Electronics
Description: Holding the largest share in the Vietnam market, Samsung yet established the dominant leadership positioning in premium segment share and consumer perception. To establish a strong leadership position, and build Samsung as the aspirational brand in Vietnam, it’s critical for Samsung to dominate the premium segment and captures the “heart and mind” of users in this segment. With the launch of the S20 Iron Man special edition, Samsung aims to impress consumers with its features and design and enhance the world-class premium, classy, fashionable imagery of the Samsung Galaxy. Role: Strategic Planner Responsibilities: Stakeholders Analysis, Execution Plan, and Media Plan
Skills: Analytical, Media Planning, Critical Thinking, Team-working, Research, Organizational, Planning, Time Management, Discipline |
Full Strategic Communication Plan
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